Designer fashion rental
Twelve O'Clock Club™
Twelve O'Clock Club offers designer fashion rentals at a fraction of the retail price, allowing its clients access to luxury brands without having to splash out on the luxury price tag.
Twelve O'Clock Club™
Twelve O'Clock Club offers designer fashion rentals at a fraction of the retail price, allowing its clients access to luxury brands without having to splash out on the luxury price tag.
Services
- Brand Strategy
- Brand Identity
- Landing page Website
- Photography
- Videography
- Creative/Art direction
With an idea to take the fashion world by storm, Courtney approached us looking for help to launch his brand that aimed to change the way people access luxury fashion and accessories, by offering simple, short term rentals of items, relinquishing the need to spend thousands.The brief was to create a brand that had a high-end aesthetic so it felt at home being displayed alongside luxury brands such as Louis Vuitton, Dior, Moncler and more, as these were the brands he would have available for his clients.
We started with Brand Strategy, understanding the vision for the brand, what makes it unique, and who its ideal target audience was.
Utilising our findings, we curated a brand style document encompassing the brands mission, keywords to describe the brand, and a moodboard to present our proposed direction on brand visuals.
A clean and minimal aesthetic was the desired route, we opted for a mono colour palette that emphasised the brands luxury position. The brands icon was inspired by the roman numerals often seen on luxury timepieces, an area the business had planned to expand into in the future.
A timeless typemark was created, working both alongside and separate from the icon, increasing the brands flexibility and usage across different mediums and platforms, which in turn increases the brands awareness and recognition.
A production day/photoshoot was held to capture both still and video content to help launch the brand on socials, as well as provide us with assets to populate the new website.
The next step was to activate the brand online giving it a home where customers could find out more information and sign up for pre-launch/early access. We crafted a landing page style site, where both renters and vendors could learn about the process, see the benefits, and sign up for access.
